Following the successful launch of Regional Flagship stores in Nan, Yala, and Phuket Town, Swensen’s recently opened the newest Regional Flagship Store in Phitsanulok in February 2022. The 2-storey store is currently the largest Regional Flagship store with an area of over 400 sqm and is situated on Phitsanulok’s main road. The store concept is inspired by one of the province’s slogan, which resemble raft houses locating on where two rivers in Phitsanulok, namely River Kwai Noi and River Nan converge. Furthermore, the store interior is decorated artwork that reflect the way of life of locals.

Swensen’s continuously seek to bring out the uniqueness of the province local culture and incorporate it to be the key concept of the store design in order to deliver unique experience to both local and tourist customers. With unique and distinctive store design and Swensen’s excellence service standard, Swensen’s is able to deliver the best customer experience for those who visited the store ensuring 100% customer satisfaction that has always been Swensen’s highest priority as well as every other brands in The Minor Food Group.