The Coffee Club, Australia’s leading all-day dining café, continues to make strides in Thailand by introducing its latest branch, ‘The Coffee Club MDCU’. This new location embraces a ‘Green Concept,’ thoughtfully designed with sustainability at its heart. By incorporating recycled and upcycled materials into its décor, the branch offers a stylish yet eco-friendly space, creating a calm and inviting atmosphere for customers to relax and enjoy. With an extensive range of beverages, desserts, and healthy menu items, The Coffee Club MDCU promises memorable moments for every occasion. The café is now open at the Faculty of Medicine’s Library, Chulalongkorn University.

Mrs. Nongchanok Stananonth, General Manager of The Coffee Club; a subsidiary of MF CAFE & RESTAURANT CO., LTD. stated,”The new MDCU branch accommodates up to 60 seats and offers a truly distinctive experience. From the moment customers step inside, they are greeted by a calming yet modern and sophisticated atmosphere. This thoughtful design seamlessly integrates the concept of environmental sustainability, reflected through carefully selected recycled and upcycled materials. For example, tables and seating are crafted from industrial recycled plastics or foil reclaimed from used beverage packaging, as well as wood shavings from furniture production. Chairs are creatively repurposed from old vinyl sheets, while our signature coffee counter is made using coffee grounds from over 1,200 espresso brews and 90 kilograms of recycled plastic. This innovative and eco-conscious approach not only reduces production waste but also enhances the beauty and comfort of the space, providing customers with a genuinely sustainable experience. Alongside this inspiring design, the branch features an extensive menu to satisfy every preference, with over 40 beverage options and more than 30 desserts and health-conscious dishes. These offerings are tailored to the unique needs of our target customers, including students, medical professionals seeking quick yet high-quality meals during their limited breaks, and visitors to the hospital looking for a moment of relaxation and refreshment.”

Throughout 2024, The Coffee Club remains dedicated to enhancing its products and services through dynamic business strategies. These efforts include highlighting its leadership in Australian-style coffee by introducing the latest signature coffee beans, carefully blended from three of the world's top coffee-growing regions: Brazil, Colombia, and India. This unique blend is perfect for brewing in various styles, whether black coffee or milk-based beverages, catering to the diverse preferences of coffee enthusiasts. Additionally, all-day breakfast offerings, allowing customers to enjoy quality meals at any time of day. New and innovative food and beverage options will continue to be introduced throughout the year, such as the well-received Blue & The Bowl menu, which reflects the strategy of responding to the current trend for healthy menus and smoothies. The menu features a blue smoothie made from spirulina powder and a fruit bowl packed with essential nutrients. Furthermore, The Coffee Club places great importance on strengthening customer loyalty through targeted marketing campaigns and exclusive member-only promotions. As a result of these efforts, membership numbers currently stand at 240,000 members and are expected to continue growing. With these strategies in place, The Coffee Club has achieved year-on-year growth of over 9%, reinforcing its reputation as a leading all-day dining destination. We are proud to deliver exceptional experiences for both Thai and international customers, offering them meaningful moments every day, for every occasion,” Nongchanok concluded.