On Sunday, April 10, 2022, Swensen’s unveiled its highly anticipated newest Regional Flagship Store at Sirinakhon Square in Nakhon Si Thammarat with its grand opening ceremony attended by former Prime Minister and current President of the National Assembly, Khun Chuan Leekpai, and key local politicians. This store has continued to follow the successful launch of Regional Flagship stores in Nan, Yala, Phuket Town, and Phitsanulok. 

 
The 2-storey standalone building is the centerpiece of the Sirinakhon Square, a living museum space in the center of Nakhon Si Thammarat. Its exterior architecture inspired by Baan Than Khun Ratthawut Wichan, a famous historical house designed over 100 years with vintage atmosphere. Its interior design incorporates local colonial style in the era of King Rama V.

  
Swensen’s continuously seek to bring out the uniqueness of the province local culture and incorporate it to be the key concept of the store design in order to deliver unique experience to both local and tourist customers. With unique and distinctive store design and Swensen’s excellence service standard, Swensen’s is able to deliver the best customer experience for those who visited the store ensuring 100% customer satisfaction that has always been Swensen’s highest priority as well as every other brands in The Minor Food Group. This reflects our company values that always focus on customer first.