Minor Food reaffirms its leadership in the Asian food service industry that aims to become a global leader company by winning the prestigious "Asia Marketing Excellence in Marketing 3.0 Category" award from the Asia Marketing Federation (AMF) at the ceremony event in the Philippines. Through Minor Food’s strategic policies and vision in delivering exceptional experiences, focusing on product and service development, along with creating a positive impact for consumers and stakeholders as well as sustainability of business and the environment, Minor Food is the first and only food business company in Thailand to receive this award.

Mr. Anupon Nitiyanant, Chief Operating Officer of Minor Food, said, "Minor Food, as the largest food service business in the Asia-Pacific region with over 2,600 stores in 24 countries, under brands such as The Pizza Company, The Coffee Club, Bonchon, Swensen's, Sizzler, Dairy Queen, Burger King, Riverside Mala, Poulet, and more, has a vision and mission to deliver excellent experiences in every aspect, creating the most satisfaction and a positive impact on consumers and all stakeholders. We firmly believe that business growth and social responsibility must go hand in hand. This achievement not only brings pride to our company but also to Thailand, as a Thai company is recognized at the regional level, reflecting our capability and business standards benchmarking with international levels. This award will serve as a driving force to continue developing business approaches that benefit society and the environment sustainably."

Ms. Nongchanok Stananonth, General Manager of The Coffee Club and the company’s representative in accepting the award, said, "Minor Food operates under the concept of 'Responsible Marketing-Preneur,' an organization that takes social responsibility while having an entrepreneurial DNA. We focus on three key areas: the first is customer-focused entrepreneurial spirit, creating experiences and convenience for consumers with quality food. For example, The Pizza Company has made its pizza menu accessible to children in schools in remote areas through the 'Love Reading' project, with over 2 million participating children. We also delivered food to medical teams in hospitals and shelters during the COVID-19 pandemic. The second is creating a positive impact on society and the environment, with clear goals of reducing plastic usage by 75% since 2018, when plastic use was high, and reducing carbon emissions. For instance, The Coffee Club has developed an edible coffee cup made from whole wheat flour to reduce plastic use, and Swensen's has supported farmers in growing the ‘Oak-Rong-Thong’ mango variety, which is used to create ‘Oak-Rong-Thong’ ice cream. The third area is promoting people potential, focusing on equal opportunities for both age and gender, ensuring all team members have the chance to grow into leadership roles. We have also started hiring new team members over the age of 60, supporting their skills development to contribute to the growth and strength of our business in Thailand."