Recently, Swensen's has launched 'Yala Park' store, which is not only the newest stand-alone store, but the store design and decoration have taken aspiration from local culture blending the local culture of Yala and the story of Yala Bird City to create a unique customer experience. The store will attract local customers and tourists from other nearby provinces and allow customer to experience Swensen’s delicious ice cream desserts and enjoy the atmosphere at this store.

Once again, Swensen’s has adopted local culture into the store design similar the highly successful Nan Regional Flagship store in order to deliver unique customer experience.