WHY THE PIZZA COMPANY
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Pizza As you know it and such much more It is with these value that The Pizza Company burst onto the market. From bringing the first pizza restaurant to Thailand in 1998, we took another leap, based on the experience and learnings from our earlier ventures. We realized we could take our pizza concept to level higher compared to international brand by offering our consumers more of what they wanted – richer and heavier toppings, an appearing new cheese blend, outside sautéed pasta, innovative appetizers, and a world class dining experience.
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The much-loved, category-leading The Pizza Company brand is created by Minor Food in 2000, in a very special landmark of our journey towards brand owner. The Pizza Company takes the market by storm with innovative pizza concepts based on richer and heavier toppings, with greater variety, an appealing new cheese blend, new appetizers, and even new types of pizza dough. Our telephone ordering and delivery service, under the instantly-recognizable four digits of "1112", becomes a household name. Within a year of launch, we achieve category leadership with a brand of our own creation. Today, The Pizza Company remains one of Thailand's most beloved home-grown consumer brands. Building on our success at home, we have taken the brand to 10 overseas markets as far afield as the Middle East.
4 DESIGN SEGMENTATION STORE DESIGN CLASSIFICATION
THE PIZZA COMPANY restaurant décor and design guidelines are provided to our franchisees, with our architects providing assistance with store designs. We also approve suppliers of equipment, fixtures, fittings, uniforms, utensils and signage to ensure consistent quality and easily recognizable brand standards.
For more information on partnering with Minor Food, please download PDF file or contact the Minor Food International Franchise department.