Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Thai Express The Coffee Club, BreadTalk, Ribs and Rumps, Riverside, Penang Street, and Poulet.

Job Description

Job Description:

• Loyalty Program Oversight: Manage the loyalty program Assist in designing, developing, and implementing strategies Loyalty program and drive for new customer acquisition, retention.
• Manage and monitor CRM activities and brand loyalty programs.
• Able to provide CRM content and materials, and marketing team support for brand loyalty program promotion.
• Local Marketing Strategy: Tailor marketing strategies to specific cluster types (Urban, Rural, Tourist) with dedicated calendars and programs, focusing on promotions and events.
• Promotional Activities: Develop and implement in-store promotional activities, ensuring coordination and execution across teams.
• Performance Monitoring: Track and analyze campaign results to ensure executional excellence and make data-driven decisions.
• Stakeholder Collaboration: Work closely with internal and external partners to align marketing efforts.
• Market Insight: Monitor market trends and competitor activities to identify strategic opportunities. 

Qualification

Qualification:

• At least Bachelor's Degree in Marketing or related field.
• Minimum 2 years experience in Marketing or CRM management.
• Excellent communication, coordination, and interpersonal skills.
• Proficiency in English communication skills.
• Able to work independently.
• Well management and prioritized responsible tasks.