At Minor, not only are we a leader in the business that delivers a great experience beyond expectations for customers, but we also give importance to the society by contributing good deeds in a sustainable manner while operating our business.

4th of June is an important day for all Minor people because it is not only the birthday of Mr.William Ellwood Heinecke, Chairman and Chief Executive Officer of Minor, but also the day that all of Minor together, including Minor Hotels, Minor Food and Minor Lifestyle, with 2 hands & a wholehearted intention to do good deeds for the communities every year. This also aligns with our strategic direction for the sustainability of the company.

This year, Minor people in Thailand including Minor Food collaborated to create better changes in 11 schools, including Watbangnumpuengnok School, Watbangnampuengnai School, Thoumnobphaeo School, Wat Saothongkao School, Watsaharatbumrung School, Watmoonlek School, Sitthipayagorn School, Bannongkham School, Watklangdong School, Watkoh School and Chaowthaimai School. The intention is to instill, in the kids, a sense of love for their classroom, their school and their environment. This is not limited just to Thailand. Minor people in other countries are doing good deeds for the society on this same day.