On August 26, 2024, Minor Food Group Marketing Forum #3 for executives and marketing teams, featuring "Performance Marketing". The event was led by Mr. Anupon Nitiyanant, SVP - Commercial, along with guest speaker Mr. Krirk Sathirawongwan, Head of Digital and e-Commerce at Wavemaker Thailand.

The forum presented insights on the evolving Media Landscape and Consumer Purchase Journeys, transitioning from traditional Linear decision-making to more Complex. It also covered various Metrics used to measure digital marketing campaigns and online media effectiveness, addressing marketing objectives across all Funnels: Awareness, Consideration, and Conversion.

The Marketing Forum will continue to be held regularly, with the upcoming Marketing Forum #4 set to explore the topic "MFG Digital Analytics Tool (GA4 Blueprint)". This session aims to help participants understand and prepare for changes in the digital era. Stay tuned for more details and get ready to gain new knowledge that will help your brand move forward effectively.